Is Content Creation Still a Valid Marketing Strategy?

With so many businesses having an online presence nowadays, it goes almost without saying that the amount of online content being created and published is on the rise.

The problem is that with such a high demand for content, there is also a high level of pure drivel being created and posted. So what can you do to make sure that your content isn’t adding to the problem?

Marketers have to rethink content. It’s as simple as that.

Here’s how to make sure that your content is hitting the mark:

Make it easy to read: Good content flows and is easy on the eyes. Make good use of short paragraphs, headers, and bulleted lists. Other tricks of the quality content trade are to use bold wording and hyperlinks for important parts of what it is you’re trying to say.

Make it specific: Most people learn best from specific examples, and content is a perfect example as to where this will work. Be a master of one trade, and not a jack of all by showing your readers specific examples of what it is you are sharing with them.

Make it visual: Many times, adding a relevant image or two to your content can really help to make it jump out and be read by your audience.

Make it actionable: Guide readers by presenting a clear call to action at the end of your content, such as asking for a comment or signing up for your newsletter.

Make it social: One of the best ways to get your content seen by a wider audience is by sharing it on your social media networks. Doing this can increase your content marketing success by leaps and bounds. Every time you create a new piece of content, share it with your audience!

Make it valuable: Multiple online businesses have proven that if consumers see value, they will pull the trigger and make a purchase. Just look at Amazon! Show your audience that you have something worth having, and they will respond, every single time.

​The bottom line here is that quality content is still very much a viable marketing practice, and if you follow these simple guidelines, you will see some stellar results from the content that you share.

Published by Amanda French

Amanda French is a creative and concise certified copywriter and content marketer with strategic experience in creating engaging and compelling online content. Offering a deep knowledge of SEO and e-commerce writing best practices, along with key project and time management skills, in order to elevate the online presence and brand performance for businesses of all sizes.