You’ve spent countless hours (not to mention dollars) starting and growing your business. You put in late nights, went without vacations, and poured bucket loads of blood, sweat, and tears into your business.
And why? To make money. Check. To make a difference. Got it. To carve out a name for yourself. Sounds good. In fact, all of that sounds great. But what if it was all for nothing?
You heard right. All of that time, trouble, and treasure will have been for nothing if no one knows who you are or what you do.
Got your attention? Good.
Now, let’s figure out whether your content is making you or breaking you…
Do you have a blog (and use it)?
If you haven’t been living under a rock since approximately 2006, you know that blogging is not just big, it’s huge. Blogging can make the difference between your business thriving or failing. Honestly.
Think about it. The Internet is out there 24 hours a day, 7 days a week. It’s answering people’s questions, giving them directions and helping them figure out what products and services to use.
If you’re not putting your own content out there for potential customers to see, guess what they’re doing? If you thought that they’re sitting around hoping and praying for a business like yours to fall into their laps, you’re dead wrong. They’re finding your competitors’ content and buying from them, instead. Yikes!
So what can you do? Get yourself out there. You don’t need to spend a fortune on digital marketing firms or fancy-schmancy website design. You need a URL and a blog. That’s it. If you don’t have a blog, get one. Seriously. Right now.
Are you sharing valuable and well-written content?
Ok, so you got yourself a blog. Awesome. Now, what? You start sharing your knowledge. Yep, that’s it.
You offer what you know in an effort to help others, establish yourself as an expert in your field, and watch your SEO grow exponentially.
If you’re selling dog toys, share an article about how providing dogs with a quality toy can help prevent separation anxiety. If you’re a lawyer, share useful information about how to handle a legal snafu. If you’re selling mattresses, publish a blog post about why people should consider leaving their old mattresses behind when they move into a new home.
You want to offer help and be informative, while also gently remind folks that you have a solution to their problems.
You’re trying to do it all yourself? Seriously?
The one thing that all business owners have in common is the lack of enough hours in the day to get everything done. They are just stretched too thin between administrative tasks, staffing concerns, and making sure that their business runs as smoothly as possible.
So how are you supposed to implement an amazing content marketing strategy?
One word: outsourcing.
You don’t have to do it all yourself. You can delegate the content creation to a freelance writer and focus on what you do best – running your business – all while you have that warm fuzzy feeling that comes from knowing that your content is making (and not breaking) you, after all.