Business-to-business content marketing uses hyper-focused copy to inform companies of another company’s services or products. B2B content can be made up of both print and online materials, including brochures or manuals, and blog posts or in-depth digital guides. Who Creates B2B Content? Many companies choose to work with an in-house or remote content specialist toContinue reading “What Is B2B Content Marketing?”
Author Archives: Amanda French
How to Create a Killer Product Marketing Strategy
When was the last time you spotted an ad that made you stop scrolling? You know, the kind that makes you think, I need that in my life right now. It could have been for a supple leather handbag. Or an automated dog feeder. Or even a brand-new car. Think about the product advertising campaignContinue reading “How to Create a Killer Product Marketing Strategy”
6 Simple Steps to Writing the Perfect Blog Post
Blogging is not just a great way to let your creative juices flow and practice your writing skills. It’s also an awesome chance to engage your audience and promote yourself as an expert. Regularly crafting and sharing a blog post gives you an easy way to share your voice with the world. But that sameContinue reading “6 Simple Steps to Writing the Perfect Blog Post”
How to Hire an SEO Writer
Investing time and money into search engine optimization (SEO) is one of the best choices that you can make as a business owner. When done the smart way, optimizing your website for search engines like Google, Bing, and Yahoo can bring in more traffic (and sales!) than any other method out there. But how doContinue reading “How to Hire an SEO Writer”
How Storytelling Can Up Your Marketing Game
When I was thirteen years old, my class visited the Holocaust museum. That trip had a huge impact on me – seeing all of the suffering and evil that took place during that time in history definitely opened my eyes to the world around me and the people in it. That night after my homeworkContinue reading “How Storytelling Can Up Your Marketing Game”
Is Your Content Making or Breaking You?
You’ve spent countless hours (not to mention dollars) starting and growing your business. You put in late nights, went without vacations, and poured bucket loads of blood, sweat, and tears into your business. And why? To make money. Check. To make a difference. Got it. To carve out a name for yourself. Sounds good. InContinue reading “Is Your Content Making or Breaking You?”
The Secret to Content Marketing Success
Let’s talk traffic. No, I don’t mean the stuff that you have to fight through to get to your office every day. I mean the stuff that gets you sales and makes you money. If you’re like any good business owner, you want to get the word out about what it is that you have to offerContinue reading “The Secret to Content Marketing Success”
Is Content Creation Still a Valid Marketing Strategy?
With so many businesses having an online presence nowadays, it goes almost without saying that the amount of online content being created and published is on the rise. The problem is that with such a high demand for content, there is also a high level of pure drivel being created and posted. So what canContinue reading “Is Content Creation Still a Valid Marketing Strategy?”
Writing That Wows 