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What Is B2B Content Marketing?

Business-to-business content marketing uses hyper-focused copy to inform companies of another company’s services or products. B2B content can be made up of both print and online materials, including brochures or manuals, and blog posts or in-depth digital guides. Who Creates B2B Content? Many companies choose to work with an in-house or remote content specialist toContinue reading “What Is B2B Content Marketing?”