What Is B2B Content Marketing?

Business-to-business content marketing uses hyper-focused copy to inform companies of another company’s services or products. B2B content can be made up of both print and online materials, including brochures or manuals, and blog posts or in-depth digital guides. Who Creates B2B Content? Many companies choose to work with an in-house or remote content specialist toContinue reading “What Is B2B Content Marketing?”

How to Create a Killer Product Marketing Strategy

When was the last time you spotted an ad that made you stop scrolling? You know, the kind that makes you think, I need that in my life right now. It could have been for a supple leather handbag. Or an automated dog feeder. Or even a brand-new car. Think about the product advertising campaignContinue reading “How to Create a Killer Product Marketing Strategy”

Is Your Content Making or Breaking You?

You’ve spent countless hours (not to mention dollars) starting and growing your business. You put in late nights, went without vacations, and poured bucket loads of blood, sweat, and tears into your business. And why? To make money. Check. To make a difference. Got it. To carve out a name for yourself. Sounds good. InContinue reading “Is Your Content Making or Breaking You?”

Is Content Creation Still a Valid Marketing Strategy?

With so many businesses having an online presence nowadays, it goes almost without saying that the amount of online content being created and published is on the rise. The problem is that with such a high demand for content, there is also a high level of pure drivel being created and posted. So what canContinue reading “Is Content Creation Still a Valid Marketing Strategy?”