The best websites have killer copy!
Today’s consumers no longer reach for the Yellow Pages when they’re in need of a product of service.
They fire up their computer or mobile device and ask Google who the best option is to get their needs met.
A quality website is an integral part of a successful business. It attracts new customers and proves to the world that you’re legit.
Your website is open for business 24/7, and it’s often the first impression that customers have of you and your company. You want to put the right foot forward and make the best one that you can, don’t you?
If you put forth the time, effort, and money into a website that works for your company (even when you’re not!), the rewards and return on investment can be astronomical. If you have a website that isn’t working for you, it might be time to bring in a pro.
A Website Copywriter Can Help Your Business Grow
Professional, targeted web content can:
✓ Give your business a dynamic online presence
✓ Boost your ranking in search engines
✓ Bring in new, quality leads
✓ Educate prospective customers
✓ Convert visitors to purchasers
✓ Build a lasting brand
✓ Act as your best salesperson — all day, every day
Quality Content Drives Traffic to Your Site
Most business owners seem to have a Field of Dreams mentality when it comes to their websites — if I build it, they will come. Or they think that if they just have the flashiest design or the newest gimmicks, customers will flock to their domain.
The truth is that content is what drives visitors to your site. Whether that content is found on blogs, social media, or even through video marketing platforms like YouTube, it all delivers the result that you want — more traffic and more leads.
Writing that is focused on attracting the right kind of targeted traffic is what will help you get people to your site and fulfill your content marketing goals.
Getting found on the web is what drives savvy business people. They know that the more content that is out there on the Internet, the more chances they have of being found by their ideal audience.
Are you starting to see how copy = cha-ching?
Web Copywriters Know That SEO Is a Must
You want to get prospective customers to visit your site, right?
Here’s what works: Search Engine Optimization (SEO). Period.
An integral part of a successful SEO strategy is the right meta descriptions and title tags for every single page of your website.
A professional copywriter knows how to integrate keywords into their content to grab Google’s attention, without visitors to the site feeling like they just fell into a pot of keyword gruel.
SEO is about more than just stuffing as many keywords into every little piece of copy on your site and praying that you’ll get some results. In fact, that’s the opposite of what you need to do to impress the folks at the search engines. Google will penalize websites that use black hat SEO techniques like keyword stuffing.
Hiring a content marketing writer that knows their way around the world of Search Engine Optimization will help get you the traffic that you need to increase sales, and make you a hero in the eyes of the search engines.
Website Copywriters Turn Visitors into Customers
Getting traffic to your site is only half the battle. Once a visitor is on your site, it’s the content that does the work. The right words can convey the message that you want to get across, and convince potential customers that your product or service is what they need.
Your site content is your opportunity to make a positive, lasting impression. A website copywriter can engage customers and explain what your company is all about. They can show your customer that your company is the right fit for their needs.
You want visitors to your site to feel an instant connection. They need to feel confident that your company understands what they’re looking for. That’s why content marketing writers don’t write for the search engines alone. They also write for people.
Give your prospective customers the chance to get to know you and your business. A professional copywriter can create content that answers questions and position your company as the best solution to your customers’ problems.
Copy Created by a Professional Writer:
✓ Provides solutions to problems
✓ Establishes a connection with visitors
✓ Builds trust and enhances your credibility
✓ Overcomes possible purchase objections
✓ Persuades the visitor to take action
Remember that visitors that leave your site without making contact or taking some sort of action are usually lost to you forever. Whatever purchase they were thinking about making with you will most likely now be made with someone else. Yikes!
Why take that chance? Working with a website copywriter will help guide visitors toward taking the action (request more info, subscribe, or buy) that will turn them into customers. And that’s what the best sites do.
Compelling Copy Pays for Itself
In today’s marketplace, marketing begins online.
You don’t want your competitors to leave you in the dust with websites that engage and convert.
Your website is your brand and your storefront. It’s how you stand out from everyone else. It’s how your potential customers get to know you and decide that you’re offering the right solutions to their problems.
Think of working with a website copywriter as an investment in the future of your business. Quality content will bring you increased sales and a PDQ return on that investment.
Sounds good, right?
Amanda French, Freelance Copywriter
Helping my clients to craft website content that compels and converts is my top priority, and I would love to chat with you about how I can help your site get more traffic and better leads.
Although I’m based in the Tampa, Florida area, I work with clients from all around the world. If you’re looking to save time and money while getting the highest ROI possible on your website content, and working with a friendly professional, we should talk. Today!
Ready for website copy that gets results? Let’s do this!